Australian Newsagency Blog

Interesting to see that Alpha is continuing to sell, albiet in small numbers, in newsagencies where there is still stock.

A frustration expressed by newsagents is the requirement that it is sold with local News Ltd newspaper. Several newsagents have commented publicly about experiences where they have seen or known of the product being sold in non newsagent outlets without such a cross sell requirement. This needs to be addressed by News for the next issue.

I’d like to see newsagents with stock left allowed to use these last two weeks of shelf life of Alpha issue #1 to sell the product alone. A fresh in store cmapaign might achieve a nice kick along in sales.