editorsweblog.org carries a story about Sudoku and reports that’s now being used in 140 newspapers globally. They link to a story on CNN Money which poses the question: Can the popular Japanese number puzzle save newspapers or is it just a passing fad? Based on our Australian experience over the last six months I’d say it’s not a fad. Sudoku continues to grow without impacting crossword sales. The key is to engage newspaper publishers, magazine publishers and retailers in marketing strategies which add more people to the Sudoku craze.