Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Can Sudoku save newspapers?

Mark Fletcher
September 24th, 2005 · No Comments carries a story about Sudoku and reports that’s now being used in 140 newspapers globally. They link to a story on CNN Money which poses the question: Can the popular Japanese number puzzle save newspapers or is it just a passing fad? Based on our Australian experience over the last six months I’d say it’s not a fad. Sudoku continues to grow without impacting crossword sales. The key is to engage newspaper publishers, magazine publishers and retailers in marketing strategies which add more people to the Sudoku craze.


Category: Newspapers

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