Fairfax have started podcasting. There are twice daily reports from Alan Kohler and This is a first for an Australian newspaper. The first podcast is a 2 to 3 minute podcast from Alan Kohler and a Garry Barker led conversation looking back at business stories from the week.
This is a great step forward. Now what I’d really like is a video version which I could play in store near the newspaper to boost sales. I could play the podcasts but it does not give me the retail theatre I want. Some publishers are using podcasting to connect with a new audience. I’d like it developed by my publisher suppliers with the retail network in mind as well.
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