Today’s Herald Sun came with a 2006 calendar from the creative pen of cartoonist Mark Knight. It’s been an ideal promotion for the newspaper. Better than other promotions since this one is directly linked to the product. Plus, the circulation department provided excellent counter POS material which boosted interest. Checked in on a couple of petrol outlets and a supermarket and, of course, they did not have the calendar on display. Publishers need to realise that newsagents are the best channel for driving promotion based sales.
Herald Sun on a winner with the Mark Knight calendar
Mark
November 19th, 2005 · No Comments
Category: Newspapers
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