This MediaPost report is further proof of the impact the video iPod and similar devices will have on publishing. While all of the attention is on more traditional TV and film entertainment, the attraction of younger consumers must interest magazine and newspaper publishers.
In some respects it’s like the existing supply print distribution channel has a cancer and while we can mitigate and or delay the impact, the impact itself will not change. Hence my regular calls for the distribution channel (aka newsagents) to hop on the surfboard and ride the wave of change rather than stand in awe while it dumps on them.
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