An interesting move by the San Francisco Chronicle as reported by the Editors Weblog. The newspaper The paper will launch a 30 minute television program, ‘Chronicle Jobs TV’, to run Monday to Wednesday at 5:30 PM. While only time will tell if TV/newspaper classifieds work, I’d suggest that they are doomed. This is like trying to force a square peg into a round hole. It’s also a step sideways. The world is looking for classifieds online in a searchable form so we can look local or look at what specifically interests us. A TV program provides none of this. Sure it might be interesting but innovative it is not. Newspapers need to take bold steps to protect their classified revenue.
Newspaper tries TV classifieds
Mark
January 25th, 2006 · 1 Comment
Category: Newspapers
1 response so far ↓
1 cole // Mar 9, 2006 at 8:54 PM
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