Australian Newsagency Blog

David Burkett, the new head of Time is Australia is quoted in the latest issue of advertising trade journal B&T (page 4) talking about their online push this year. he mentions Bride to Be and Practical Parenting as the first titles which will benefit from their heightened online focus.

This is a logical and even overdue move by Time Inc. Newsagents, who rely on magazines for traffic and sales, need their own online strategy so that if/when Time and others achieve more traffic from online than retail they/we are less affected. Such strategies need to include an online presence, broadening of in store product / service offerings and better customer service to reinforce why the over the counter retailer experience is better than online.