The real-estate battle has begun in newsagencies today. Famous has launched with a counter unit, a slick looking floor stand and a bunch of other point of sale material. The support for a strong in store display from Pacific is fantastic.
The floor unit.
The counter unit.
At the front counter with other women’s weeklies.
In the main magazine display next to women’s weeklies.
The space and time available for the Famous launch is challenged because several titles out today and wanting to feature in store: it’s the 1 year anniversary edition of Madison, the New Weekly is engaging in a major in store promotion, Burkes Backyard has a design CD giveaway and the second issue of ZOO Weekly is out (with a free standing floor unit which needs to be at the counter.
All this magazine activity is fantastic. The challenge (speaking selfishly) is having enough stock on hand to adequately promote these feature titles.
1 response so far ↓
1 warren reed // May 15, 2006 at 2:56 PM
where do we find the suppliers of these magazine racks / unit?
thanks
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