Paul Beelen has written an excellent white paper about the future of advertising. Paul works in a creative role for Leo Burnett Santiago, Chile. He discusses the impact of technology on advertising and in particular discusses contextual advertising, the phenomenon of online social communities, blogging and the blogosphere and new language of the age. He also talks about what we used to consider PR as being part of the advertising mix in the online world. The paper is well worth reading.
Advertising 2.0
Mark
February 25th, 2006 · No Comments
Category: Media disruption
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