It’s been suggested to me that News Limited and Gloria Jeans have reached agreement to sell the Daily Telegraph (and probably other News papers in other cities) in Gloria Jeans coffee outlets at 50 cents. If it happens it would follow the Fairfax Starbucks deal. It would be nuts as it confuses consumers and discounts the value of the masthead. In my own situation, my second shop and two other outlets sell The Age at full price while Starbucks a few feet away sells it for 50 cents. Sales in the centre have not risen since the move.
Gloria Jeans to sell Daily Telegraph at 50% off?
Mark
April 22nd, 2006 · No Comments
Category: Newspapers
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