Age customers were annoyed yesterday by the post-it ad on the front page. Many pulled the ad off and left it at the counter. Several had questions about the subscription offer (which we could not answer). I’m not that thrilled by a campaign which stands to cut my retail sales and profitability of the title. A better return could be achieved with a loyalty offering for regular retail customers.
Consumers don’t like post-it ads on The Age
Mark
May 26th, 2006 · No Comments
Category: Newspapers
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