Australian Newsagency Blog

Since Burke’s Backyard was taken off TV, sales of the magazine of the same name have been falling in the newsagencies I see data from. What was once a strong title is fading fast. This is disappointing because the product is good - but not sufficiently top of mind to be self supporting. The category is strong - Better Homes and Gardens sales are as strong as ever. My feeling is that the fall off for Burkes Backyard is greater than we saw for Money when that TV show was taken off the air.