Well, not quite. We leveraged the OzLotto and Powerball jackpots this week into a super syndicate providing tickets in both draws - a $35 million prize if we’re really lucky. The syndicate sold out in record time. So did the next. People like to dream and the key is to make the dream opportunity spectacular.
We love lottery syndicate customers as they browse longer and spend more on other product.
Footnote: OzLotto did not go off last night making another great trafic generator for newsagents for next Tuesday. Note suppliers - Tuesdays are no longer a soft retail day inn newsagencies.
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