Australian Newsagency Blog

The free DVD with Tuesday’s Herald Sun and other News Ltd dailies was a huge hit with customers as was yesterday’s part 2 paid copy. I expect sales to be strong for the next five days as people collect the rest of the series. What is interesting is the difference in how the promotion is handled. In a regular newsagency the DVD is offered. At a supermarket and petrol outlet it might as well not exist. The DVD is on the counter and expected to promote itself. When it comes to offers like this there is no channel like newsagents.