The latest issue of Digital Magazine News covering the digital magazine scene is available here. It contains an interesting article about work by Zinio in the adult title space. Over the counter adult magazine sales have all but collapsed as people access what they want in this area online and usually for a lower cost. BusinessWeek has a story about Playboy staff cuts announced yesterday.
What I don’t get about the whole digital magazine thing is why? Why take a product designed for one medium and move it to a more flexible medium yet ignore the flexibility. The successful online titles are those created purely for the online experience. Creating a magazine like (page turning experience) must only be considered a transitional strategy.
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