Australian Newsagency Blog

Simone Callahan, the ex- Mrs Warne, is doing a great job selling magazines if the data I am seeing is reflected nationally. Each issue with her on the cover this year sells well. This week’s New Idea is no exception. While all other weeklies are having a usual week, New Idea is ahead on average performance. Maybe it’s a Victoria only, maybe it’s even localised to selected outlets. I suspect not. Over the counter comment suggests that readers of New Idea and other women’s weeklies like to read about local people. If you look at the biggest issues this year I’d suggest the sales numbers support that.