Australian Newsagency Blog

In January we installed this LCD screen in store to promote products we sell. We did this out of frustration with the Bill Express screen which was advertising businesses and products outside our shop. Since then, Moving tactics have been promoting their advertising screen to newsagents. My understanding is that I could make between $1,000 and $4,000 a year from the Moving Tactics unit. The numbers are similar for local ads on the Bill Express unit - but these advertise businesses outside my shop and I cannot veto an advertiser. While these screens controlled by others carry professionally produced national campaigns, I’d rather have full content control and focus on products which suite my business that day. I reckon I’ll make more from that.