A check of this month’s AWW shows an improvement over recent issues. It’s reminiscent of content dept from the past. We decided to really push the issue with a table-top display right next to (almost blocking but don’tt tell Tattersalls) the lottery counter. While the display is not as pretty as the pros might like, I bet this works a treat. Early customer feedback suggests that our locally printed A3 draws them in more than the glossy poster since newsagencies always have such posters for magazines.
Our Australian Women’s Weekly road block strategy
Mark
August 23rd, 2006 · No Comments
Category: magazines
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