Australian Newsagency Blog

Mediaweek reports that Emap has cut staff from its US operation. The story has this telling paragraph:

Insiders say FHM has been putting more resources toward its Internet property, having recently hired four more staffers to support its Web site. At the same time the magazine has been pulling away from its fashion coverage; last year it shut down FHM Collections.

Many magazines will find ways to more valuably engage with their readers online. This will lead to bean-counter comparison of the value of an online reader versus a print copy reader. Some titles will do much better in an online only form. While, overall, I am okay with that, the magazine retail channel needs depth to be of interest to consumers. Too many titles in any category retreating to online only could kill off the category for retail.