Australian Newsagency Blog

I like the new Bulletin website. It’s certainly a leap forward from what it replaces. Personally I’d like to see less intrusive advertising. The ad above the masthead from Tourism Australia is annoying. I’d also like to see them go further into comment and reader interaction - freeing their reporters and other contributors to go deeper in a less structured way into stories. The folks at The Guardian do this well with their comment is free site. There, you can see a new relationship emerging between reporter and reader. This is where mastheads like The Bulletin have a bright future. Unfortunately, I suspect it is only online.