Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Telstra owned UBD lets newsagents down

Mark
September 28th, 2006 · 1 Comment

blog-ubd.JPGWe thought we were special with the offer of a deal from the UBD street directory people (Telstra). Seems we’re not that special - Big W and Australia Post have the UBD street directories as well.

Big W must have a better price since they are selling for 25% less than us and Australia Post has a free DVD with theirs. We have a very nice coffee mug. The UBD actions with these different offers means confusion for consumers. Had I known about the Big W and Australia Post deals I would not have bought as many UBD directories as I did. Had we been the only store in by shopping centre with the deal we would have done better. As it is we’re stuck with several hundred.

Message to self - be more cynical when suppliers come to you with “amazing” deals.

Category: Newsagency challenges

1 response so far ↓

  • 1 Down Under // Oct 2, 2006 at 9:37 PM

    You relied on the greediest, most selfish, nastiest corporate in the world to do the right thing.
    You must be kidding!

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