Australian Newsagency Blog

A week ago News Ltd’s Adelaide Newspapers refused to use newsagents to raise money for the Steve Irwin Wildlife Warriors charity. They preferred to deal with BP. They also ignored newsagents for their robot sales promotion - another exclusive through BP. Next week, they flip flop and use newsagents to push their Moments In Time publication - ignoring BP; or is BP ignoring them? Moments In Time sells for $39.95. Stocks were delivered to newsagents this week. Newsagents were billed this week even though the title does not go on sale until next week. Sales history suggests a sell-through of 40%. This will leave newsagents cash-flow negative for three months - three critical months. If Advertiser Newspapers is so keen on dealing with BP why not foist this book on them? News Ltd needs to decide where it stands with retail newsagents. In my state of Victoria it is a healthy and mutually respectful relationship. In SA, newsagents are being abused.