It’s the second week of OK! in its weekly format and if other newsagents are like me the magazine arrived without posters. This means we won’t allocate promotional real-estate to push the title. Compare this to Famous, the Pacific Magazines weekly - this week, as usual, I received 6 posters, enabling my team to build a good display for the product.
OK missteps in launch
Mark
October 30th, 2006 · No Comments
Category: magazines
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