Australian Newsagency Blog

In the majority of newsagencies around the country traffic is up this week thanks to the $21 million superdraw. I know in my own situation, today will be up between 10% and 15% and tomorrow at least 20%. This is one of the six or seven planned superdraws each year, meaning that it would be easy for other suppliers to build offers around this traffic boost. That’s what I’d like to see in 2007 - other suppliers using knowledge of the superdraw dates to create additional revenue opportunities for themselves and newsagents. The bonus traffic is there so why not make use of it? We have offers ourselves but something driven by a publisher would be better as it connects more appropriately with the newsagent offering.