Australian Newsagency Blog

Is this a promotion gone wrong or what? The sunglasses attached to the cover of this month’s New Woman fall off. You put them back on. They fall off again. Soon they crack under the weight of a misplaced shoe or shopping trolley. The only way to hold the sunglasses in place is with some decent tape but the glasses are so heavy they make the magazine lean forward. I love promotions which add value to a product but not when they lead to a negative customer experience. While the sunglasses themselves might be a good idea either they need better glue or they need to make it a counter redemption offer - even though they have a different set of challenges.