Webpronews reports that Coke and YouTube are collaborating on a Christmas greeting card play. The second paragraph of the article stabs at greeting card retailers and publishers:
Sure paper Christmas cards look nice sitting on a mantle, but what else do they do? While they are thoughtful, they cannot actually convey emotion the way that spoken words can. What better way to say Merry Christmas, Happy Hanukah, or Kwanzaa than with a customized holiday video card from Coke and YouTube?
Welcome to disruption on the greeting card space. MediaPost has more on the store here.
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