Australian Newsagency Blog

The Age has a great promotion tomorrow - a park of 50 Epicure recipe cards. We received 200 packs, we’ll sell 160 copies of The Age – the 40 spares will be for home delivery customers - not just from our area but others. Being in a shopping centre we get many customers from other areas. The 40 packs will be gone by 10 am. Rather than eat into the allocation and satisfy home delivery customers we’re quarantining 160 for our retail customers. I know this will upset the folks at The Age but we have to put our direct customers first. Promotions like this, with a scale out lower than demand, damage the brand – hence our decision to be selfish and hold back enough to satisfy our customers.