Since my post yesterday suggesting newsagents establish themselves as free WiFi access points two players in the comms marketplace have made contact to discuss how this could be achieved. Unfortunately, like many suppliers dealing with newsagents they grossly undervalue the national coverage newsagents offer.
Newsagents’ business model based around newspaper, magazines and lotteries is being severely disrupted by mobile technology. A free WiFi offering, while not the solution, would put back into consumers’ minds as being relevant. For the comms partner newsagents offer instant visibility since the network tracks more than 15 million visits every two weeks.
A smart comms company might bundle in an internet kiosk at no cost and call it Australia’s Listening Post or something like that – to push along our fledgling citizen journalism movement.
Could I just suggest that putting “post” in the name is just not a good idea. Really, do you want the customer to remember the “post” part and look for post offices?
Good point. Maybe Speak Your Mind or Speak Up or Have Your Say.