Australian Newsagency Blog

Distribution, Content and NOISE is part two of an excellent piece by newspaper executive and blogger Brad Robertson, Vice President of Advertising for the Des Moines Register. I like what Brad has written for several reasons: he’s a newspaper executive NOT in denial!; his views are well thought out; he’s right to say that distribution is king online and offline; his writing is a wake up call to newsagents – if only the read it.

Like newspapers, newsagents need to invest significantly in attracting online traffic. Hang on, newsagents need to build online businesses first - now there’s a challenge.