Australian Newsagency Blog

It’s frustrating when publishers expect you to use header cards like this for New Scientist to promote their title. We either have to relocate the title to the top of the column or cover most of the title above - as shown. Real-estate is scarce and having publishers covering each other’s products up with headers only harms the category. We have established a rule in my show of NO HEADERS from publishers unless I or Ben Kay, the manager of the business, agree. Merchandisers are annoyed but, hey, it’s my business and I need to be able to make these decisions on what is best for the business.