Always the bridesmaid, never the bride. I think that’s how the saying goes. It’s how newsagents are feeling today having received the wonderful looking Bridesmaid’s Best Friends magazine / book by Wildfire Publishing and distributed through NDD. This $12.95 title is set to remain on our shelves for ten months. Our commission is 25%. This is more book than magazine. The commission ought to be double – 50%.
While some newsagents will sell this title, many will not. The long shelf life and lack of time in newsagencies to police the long shelf life mean many will cop the ten month penalty and return the title in October. If Wildfire and NDD want ten months of shelf space in my shop they need to pay me for it. Since there is no such arrangement I am returning the title next week.
I’d like to see all newsagents who do not expect to sell Bridesmaids Best Friends in the next month return the title next week to NDD. We ought to make a statement to the distributor and publisher that we will not be treated this way.
Newsagents need to think of themselves as the bride and NOT the bridesmaid who is taken for granted.
Thanks to John Rees for tipping mo off about this title. I’d missed it this morning.