Naming a business is often a challenge and the easy solution it to make up words as the owners of Bookazine have done here in Hong Kong.
Newsagency like stores are not common over here except in the major western type shopping malls so Bookazine was a surprise find.
I like the way they pitch their core categories without letting one dominate and without letting a single supplier dominate. How many newsagencies can you think of where the lottery or major newspaper brand dominate the shingle?
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