Australian Newsagency Blog

I opened my local Leader newspaper last night to see page this Page 10 story about nook.com.au a new community and blogging site from Leader Newspapers. The pitch in the article says it all:

For Leader, nook.com.au squarely targets keeping people engaged at a local level.

This is what a local newspaper is all about. From my test drive I’d say nook delivers the goods. It’s easy to navigate and brilliant at connecting people. The site design is simple and appealing to first time bloggers.

Beyond connecting people and providing the community with another online voice, nook will provide Leader Newspapers with material for its print product. On many fronts nook looks like a winner. It’s part blogging, part community connection, part citizen journalism and part commercial. And, no ads – but I would like transparency on what makes something featured.

News Limited should be well pleased with their new baby.