Metro Holland, a free daily newspaper will increase daily circulation to 535,000 from Jan. 22 by distributing in 224 supermarkets. Read more at the excellent Newspaper Innovation blog. This post made me consider how I would feel if MX or some other free daily used supermarkets to distribute here in Australia. I suspect it has been or is being considered. Free newspapers need traffic and I can’t imagine the publishers placing them in direct competition with high volume paid sales at newsagencies.
Retail distribution for Dutch free daily newspaper
Mark
January 22nd, 2007 · No Comments
Category: Newsagency challenges · Newspaper marketing
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