Australian Newsagency Blog

Wanted: Division 1 Winner. Apply Within.

I have seen a sign with this text in at least ten newsagent windows in the last week. It’s usually printed in black on colour paper and laminated. No sales pitch, no connection with the dream other than some lame text.

This is very poor marketing and I doubt it generates any interest. I suspect the newsagents are all being trained or motivated by the same person or organisation.

Lottery products need to be marketed with flair and in a way which connects with aspirations. We use in house syndicate posters, self made t-shirts, mock-ups of oversize cheques from past winnings and bright balloon arch displays to have fun and draw attention to the lottery offering. Others are brilliant at newsletters to customers in their area. Others do great themed window displays. These are all low cost high energy marketing ideas – far better than a boring old window sign from the 1960s.