The Sydney edition of News Ltd’s MX free daily newspaper increased circulation by 52%. The Australian has the story. MX was a huge hit in Melbourne for several years before the launch in Sydney. The 52% increase will encourage News executives who are considering/planning a Brisbane launch as I blogged here a few weeks back.
Free daily newspapers need a certain level of traffic access for little or no cost and my understanding is that there is a question as to whether Brisbane can deliver this.
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