The Powerball jackpot last night to $33 million is fantastic. Many newsagencies will see a 10% to 20% increase in traffic and lottery sales. Smart newsagents will have up-sell opportunities at their sales counter. We are using the opportunity to drive magazine sales and stationery with some very specific offerings. Our Magazine Club Card is a key offering. We’re also dressing the store to create some excitement. Hey, it’s $33 million so the dream is very exciting!
The jackpot has come at an excellent time. School is back, work is back and Easter is a way off.
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