We moved Notebook magazine three weeks to next to our weeklies, along with Real Living and Better Homes and Gardens. While all three have benefited from the move, Notebook has benefited the most. We sold out. These three titles challenge location guidelines – hence our decision to try them across with the weeklies. Our shopping basket data suggested this is where they belonged.
Notebook move works, sells out
Mark
March 10th, 2007 · 2 Comments
Category: magazines
2 responses so far ↓
1 lance // Mar 10, 2007 at 3:29 PM
Just courious Mark, what date was on these mags and where are they from.
2 mark fletcher // Mar 10, 2007 at 3:32 PM
Lance, if you mean the windows magazine in the other post they cam in yesterday from Network. Mark
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