Australian Newsagency Blog

We’ve received a note from Universal Magazines advising that the Safeway near us is no longer carrying Dirt Action magazine. Their pitch is that it’s an opportunity for us to grow our sales. While our sell through rate is only 25% I am prepared to give the title a push and see what happens. While I am sure Woolworths / Safeway management cut the title because the return was less than what they required, maybe we can leverage some growth for us. We will commit to a three issue push and then review. I’m glad that Universal let us know about the opportunity.