I feel for the newsagents handling delivery of school subscription promotional copies. The school gets papers for 40 cents each. The newsagent is told to deliver the papers, bill the school and manage the account for 12.5% of the cover price. While the offer is good - it’s designed to build relevance with students - newsagents are forced to be stakeholders in the publisher by taking a 50% cut in commission. For some in regional areas it will be loss making.
Almost free newspapers
Mark
March 25th, 2007 · No Comments
Category: Newsagency challenges · Newspaper marketing
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