I’m in Sydney again today and took another look at the new Watermark store. Their magazine fixturing is the same as I saw at the Relay at Adelaide airport except that this unit is supported by better lighting. This full-face display makes for easier browsing but restricts the number of titles you can display and would therefore not be helpful for newsagents who see their magazine range as a point of difference. The ideal is somewhere between what Watermark has and the traditional nine to twelve tier unit newsagents have.
3 responses so far ↓
1 Jarryd Moore // Mar 28, 2007 at 11:41 AM
Thank you very much! This photo has just given me even more reason to stop and think about the design for the magazine tiers for our new shopfit. Im now thinking of integrating a mix of ful faced (running vertically) and tier. It will of course cut back the number of titles we carry, but we were going to do this anyway. We dont hold our range as our biggest point of difference (we are space limited), so cutting back is not a shock-horror thought.
You also mention lighting and i cringe at how many retail shops (not just newsagents) have extremely bad lighting. You can have the best shop in the world, but if your customers can’t see it, then its a waste of time. Even the smallest lights can make a big difference.
2 Graeme // Mar 29, 2007 at 1:59 PM
With this type of set up one needs to be able to control the quantity of titles carried. I have just seen a similar set up in a CNA store (South African “Newsagency Chain”) and it was a abysmal. The over lapping was worse, well it was made look worse with this method of display. I didn’t take a photo for that reason, but maybe I should have. There was about 11 metres of pens all full face hangsell. What a waste of soace.
3 Graeme // Mar 29, 2007 at 2:00 PM
With this type of set up one needs to be able to control the quantity of titles carried. I have just seen a similar set up in a CNA store (South African “Newsagency Chain”) and it was a abysmal. The over lapping was worse, well it was made look worse with this method of display. I didn’t take a photo for that reason, but maybe I should have. There was about 11 metres of pens all full face hangsell. What a waste of soace.
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