Our instant scratch lottery ticket promotion last Friday increased sales by 80% on the day. It’s a sales kick benchmark we hope to pass next week when we run an over the counter promotion with an iPod as a prize.
Australians are not great at the over the counter upsell. In newsagencies this is, in part, due to how business the counter is. But it’s also because we’re not that pushy. While I don’t want to make my newsagency like those awful Coles and Woolworths / Safeway petrol outlets where you are virtually berated into purchasing junk candy, I do want us to interact more. Our iPod giveaway will focus on this.
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