Regulars here will recall my post a few weeks back of the unbearable construction noise in my shop. As a result magazine unit sales were down 17%. Now that the noise has gone we’re back where we were - tracking in positive territory. It says something for the importance of the retail environment for browsers. It also gives us an indication of how much of our magazine business comes from browsing.
Browsing crucial to magazines
Mark
May 1st, 2007 · No Comments
Category: magazines
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