Australian Newsagency Blog

PaidContent has the story about Microsoft spending US$6 billion to purchase aQuantive a highly successful online advertising and marketing business. The Microsoft Board is smart. Just as the shovel makers found in the gold rush in Australia in the 1800s, there is plenty to be made by servicing those in a rush.

The connecting for newsagents and the Microsoft story is that circulation, a core product in our business models, is changing. Unless we start to manage our real-estate asset as if we have control, we will make less and less. We need to pursue strategic moves such as that announced yesterday by Microsoft.