The magazine industry’s spin doctors were working hard late last week, trying to find some good news in the Roy Morgan research readership figures for the last 12 months to March 31.
In most cases they failed. The Morgan numbers contained few bright spots for most consumer magazine publishers, prompting the usual dark mutterings about flaws in the Morgan system.
Page 21, Australian Financial Review, May 21. All the magazine industry was doing was singing from the same hymn book the newspaper industry has used for the last few years.
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