Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Ads before the newspaper masthead

Mark
June 2nd, 2007 · No Comments

The Age and Tattersalls are supporting their cross-promotion with an ad stuck on today’s newspaper masthead. So much for promoting the content of the newspaper.

age_june02.JPG

The continued use of these front page newspaper mast head ads demonstrates that editorial is not in control of the product.

Category: Newspaper marketing

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