MediaWeek reports that the team behind Men’s Journal has launched Tradie, a magazine aimed at tradesmen who work on building sites on the east coast of Australia. The print run is over 50,000 with copies being distributed through Mitre-10 stores and direct to building sites. From what I can find out online - through MySpace entries and other forums - Tradie is in the same genre as Zoo Weekly, Picture and People but from a tradesman’s perspective.
Tradie - free magazine for tradesmen
Mark
June 28th, 2007 · 22 Comments
Category: magazines
22 responses so far ↓
1 phil esterman // Jun 28, 2007 at 10:13 AM
Hi,
I wonder how long it will take Mitre 10 to realise that mags are casflow negative ?
Cheers,
Phil
2 mark fletcher // Jun 28, 2007 at 11:14 AM
Phil the magazine is free - it’s a traffic generator.
3 Karen // Jul 6, 2007 at 5:07 PM
I’m a tradie - but ashamed to use the title after seeing that trashy bogan bikini tart mag. I also teach trades at TAFE and will be requesting my apprentices boycott the mag & products it advertises.
4 Raymond // Jul 7, 2007 at 1:53 PM
Karen you are a tradie at what?? Another stupid women with nothing better to do. I have been working for Mitre 10 for 17 years and you have no idea what REAL tradies want.
Go back to the kitchen darling.
5 mark fletcher // Jul 7, 2007 at 2:40 PM
Raymond your comment is offensive.
6 Graeme // Jul 7, 2007 at 3:51 PM
Raymond is not only offensive but also possibly American as they are the only ones I have seen consistently spell woman as “women”. Maybe it was just a typo but if not his claim to working for Mitre 10 for 17 years could also be questioned.
7 Jim O'Toole // Jul 7, 2007 at 8:09 PM
Redneck - sorry, it’s Raymond isn’t it - why do you and your type have to pollute every on-line discussion you can find.
Your comment is not only offensive, it’s an insult best reserved for the barbaric places your kind normally haunt.
As for being an American - I doubt it. Obnoxious as they can be at times, none I know are as cheap as you. You win 1st, 2nd & 3rd prize for provocative, obnoxious crap - crawl back under your rock spider.
8 terry warren // Aug 11, 2007 at 5:29 PM
I am a 25 y/o tradesman and I love the tradie mag. It is full of tools and tradie info. It shows no more bare skin than the “inside sport” mag.( girls in a bikini is not sexist or trashy). I see more nudity in my girlfriends “cleo” mag. I am glad there is a mag out for trades people. I don’t want to read about finance, investment, get rich quick, and investment property mags!
9 Jeff Bullock // Sep 10, 2007 at 6:30 PM
Anyone ever heard of Ironclad gloves, I have seen the “Tradie Magazine” girls wearing them.
10 Liam // Oct 25, 2007 at 1:35 PM
Tradies are now about to have their own radio show every morning on 2RPH 1224 on the am dial
Tradies Radio Show 5.30am Mon - Fri starting on 5th Nov.
11 Robert // Nov 1, 2007 at 6:49 AM
Is there a website for the Tradie Magazine?
The radio show sounds interesting but it runs on Sydney’s Radio Reading Service - is the perception that tradies cannot read? Will they read the Tradie Magazine?
What other sources of information do tradies use? (online, print, tv, radio)
12 Aaron // Jan 29, 2008 at 8:00 PM
Raymond. 17 years at Mitre 10. You are my hero… Too bad they don’t provide grammar and spelling classes at Mitre 10. My bet is that Karen is more intelligent and successful than you will ever be.
13 Tanya // Mar 20, 2008 at 4:18 PM
I have a question for tradies out there who like to see girls in the Tradie mag- Is there a particular look you like? sexy, sporty, work gear and clothing? hair colour specific? olive, dark or light skin? any info would be nice
14 Tradie Mag Fanatic // Apr 22, 2008 at 11:06 AM
Hi there. We love the mag. Always go into Mitre 10 to pick it up without fail. I have every issue. Nice to see that people know the Aussie tradesmen - sure we are clever but we also like to take the piss. This is the reality of it. ANyone who thinks otherwise has never set foot on a jobsite.
15 mikhaela // May 5, 2008 at 11:09 AM
Hey guys im a former tradie girl handing out magazines in inner Melbourne and Geelong I think Raymond is a sexist PIG!!! And just to lighten the situation a little… having girls in trade magazines draws attention to their main sponsors with the majority of tradies being male that’s the way it is but it has also backfired as I know a fair few companies will not advertise in the tradie mag because of the girls. The girls I think are important to the magazine and besides they are contracted through a modeling agency anyway so I think they are here to stay… sorry
Take care Xx
16 Simon // May 31, 2008 at 11:11 AM
I like a good looking girl as much as the next man, but isn’t the ‘girl in a bikini with a nailbag on and holding a big drill’ a bit lame? I reckon it’s just old and tired. I’m not saying I wouldn’t have a bit of a look, though….
17 mikhaela // Jun 19, 2008 at 7:37 PM
Hey Guys!!! its me again i have to call back my previous comment it was hrmm how can i say completely made up
NONE of the clients have any problems with advertising in the tradie mag and more should! 
its a fantastic magazine educating and advertising!!! TRADIE RULES!!! peace!
18 Nick // Jul 3, 2008 at 5:25 PM
Tradie girl called into see us onsite in Doveton today. She was decked out in Yakka gear and looked every bit as hot as Jennifer Hawkins.
Posed for a pic with us and gave away some Yakka pants and magazines.
A little ray of sunshine on a dreary day for us oin the job.
19 Johnno // Jul 23, 2008 at 10:26 PM
This magazine has had it’s day the concept is gone, and I will not read this trash again. It started of OK, but never got to the ‘great’ stage. I hate getting this FREE magazine- and our company also likes to boycott the advertisers as they obviously find this magazine a hit- sorry advertisers- but my company of 75 workers, and me as the boss have stopped purchasing your products as the mag degrades what we are about
20 Jason Brierly // Jul 31, 2008 at 1:03 AM
HI all, looking for the tradie mag website - anyone know? The great stage Johnno? What the? How much better could a mag be for tradies that is colourful and fun to read and chucks ya free Yakka pants and ginger beer by a cute chick who can even hold a conversation about tools. ANd seems interested!!! Whats your idea jonno? Better make your own magazine then and show them how its done if your so game. Tradies fans everywhere. Bring on the site - will there be a subscription through the web?
21 matt // Aug 18, 2008 at 10:48 AM
hey was wondering if anyone has used the fastenmaster screws and wanted to know how they go,
Cheers
22 pip // Aug 26, 2008 at 4:06 PM
gday to Liam (above)
the new tradies radio show ain’t too bad, some days are deadset diamonds and well, some days are dogs. It is very informative and good to hear a show that is PRO the tradies for a change. Their campaign to stop the term shonky builder being used by govt, getting them to use building impersonator is very funny and spot on. I agree, I think the tradies mag is bottom dwelling crap that does noone any favours. Most scientists are male but they don’t use tits to advertise the nobel prize do they!
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