The folks at MX, the free daily in Melbourne, Sydney and Brisbane from News Ltd, must be aware of Project Freesheet given this ad I saw in the Sydney paper Thursday night - they may have been running it a while, I don’t get MX that often. Project Freesheet is a not for profit project which aims to raise awareness about the impact on the environment of the millions of free newspapers distributed around the world every day.
The ad asks us to take MX home and put in your household recycling bin when you are done reading.
There are some good stories about free newspaper trash and related environmental issues at the Project Freesheet Blog.
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