Australian Newsagency Blog

Reuters is reporting that the PricewaterhouseCoopers’ Global Entertainment and Media Outlook expects: combined spending on Web advertising and fees paid by U.S. consumers to Internet providers to reach $78.4 billion by 2011, up from $47.2 billion in 2006, a 10.7 percent average annual growth rate. An amazing growth forecast. The report (cost US$995) does have some okay news for newspapers and magazines. They expect 3.6% growth in magazines in the Asia Pacific region between 2006 and 2011 and growth of 3.4% for newspapers for the same period.