Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Successful cross promotion

Mark
July 6th, 2007 · No Comments

I am often asked by newsagents how it is that Tattersalls allows us to sell newspapers at our main lottery counter. The photo below shows a promotion we are currently running at our main newspaper stand.

news_tatts.JPG

This type of cross promotion works. Newspaper sales benefit. Lottery product sales benefit. Thankfully, suppliers of both understand the commercial benefits even if we do bend their rules.

Category: Lotteries · Newspapers

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